Today, we have a treat in store for you.
In this case study, we will share some SEO insights that will help you increase your website’s visibility on Google.
The beauty of the unique techniques we will share in this guide is that they can provide you with up to 300% more visibility on the SERPs with minimal effort. It does require some basic technical proficiency, as well as a dash of good luck and blessing from the overlords at Google, but it is a worthy endeavour for all small businesses and website owners.
As normal, we will put some takeaway points that you can apply straightaway in boxes. So, if you want to scroll down and get those gems from our SEO specialist, hopefully, that will save you some time and provide you with some value.
Case Study: Sydney Anchor Points – https://www.sydneyanchorpoints.com.au/
Here, we have the front page of the Sydney Anchor Points website.
It offers a nice and clean presentation, with a good balance of text and images and a nice call to action on the side. Testimonials provide a sense of authority and trustworthiness, and it doesn’t feel crowded. All in all, it provides a good first impression.
Now, let’s delve into the backend. What is the SEO title, description and H1 tag?
SEO Title: Sydney Roof Anchor Points And Fall Protection Systems
Description: Sydney Anchor Points are your local Anchor Point and Certified Height Safety experts. Call for a free quote at 02 8020 5777 or more details on our website.
H1: Sydney Anchor Points And Safety Access Systems
Clean, optimised and professional. Ticks all around. Evidently, the primary keyword is “Sydney Anchor Points”, which syncs with the exact match domain.
We can not emphasise enough how important it is to get these basic details correct. Master your SEO title, description, and H1 on every page of your site, and you will be ahead of many of your competitors with very little effort.
Takeaway Points #1
SEO Title, Description, H1 Title
Tip 1: Be concise and specific. Your title, description and H1 should clearly state what your page is about and include your main keyword.
Tip 2: Keep it relevant. Make sure your title, description, and H1 accurately reflect the content of your page. This will help search engines understand what your page is about and rank it accordingly.
Tip 3: Use keywords strategically. Incorporate your target keyword into your title, description, and H1, but don’t stuff them in. Use them naturally and in a way that makes sense.
Sitelinks – The Secret SERP Visibility Booster!
What are site links? Why do we think they are the secret sauce to boost your click-through rate on the SERPs? How did the Sydney Anchor Points website get so many attractive sitelinks?
What are sitelinks?
Think of Google sitelinks as shortcuts to your website’s most popular pages. When you search for a company or brand on Google, you might see a few extra links below the main search result. These are sitelinks. They’re like little signposts that help people quickly find what they’re looking for on your site, whether it’s a specific product, a contact page, or something else. It’s a way for Google to give users a more direct path to the information they need.
Here is an example of some of the sitelinks that show up for Sydney Anchor Points:
So when a potential customer searches for Sydney Anchor Points, not only do they see the homepage of the website, but they also see a “Call To Action” as well as a range of services provided by the team.
This is like having a shopfront on a busy street, and then Google says to you, “Hey, you can have these 5 other shopfronts next to you as well…for free!” You would be mad not to take up the opportunity.
So why doesn’t every website have these? What can you do to secure more sitelinks?
Takeaway Points #2
How To Get Google Sitelinks
1- Rank high for your brand: Make sure your website consistently ranks first for your brand name searches.
2 – Have a clear site structure: Organise your website with a logical hierarchy and easy-to-follow navigation.
3- Optimise important pages: Ensure your most valuable pages (like products, services, or contact us) are well-optimised for SEO.
4 – Build internal links: Link to important pages from other relevant pages on your website to signal their importance.
5 – Provide a good user experience: Make sure your website is easy to navigate and provides a positive user experience.
Anchor Links…on an Anchor Points Website
Let’s see how Sydney Anchor Points managed an extra bonus to secure more sitelinks.
Notice these internal links on the homepage. They are anchor links. They don’t direct visitors to different pages on the site; rather, they link to content further down the page.
The “Free Quotes” links to this paragraph further down the page:
What is interesting is seeing the impact that these anchor links are having in the SERPs. Look again at the sitelinks that Google is providing the Sydney Anchor Points website:
There is that “Free Quotes” site link prominently advertised; thank you very much, Google!
Takeaway Points #3
How To Get Google Sitelinks With Anchor Links
1. Highlight Your Most Important Content: Use anchor links on your homepage to directly link to your most valuable content and pages, like “Products,” “Services,” or “About Us.” This signals to Google that these pages are crucial to your website.
2. Use Descriptive Anchor Text: Instead of generic links like “Click here,” use descriptive anchor text that clearly indicates the destination page. For example, “Learn More About Our Services” or “Shop Our Latest Products.” This helps both users and search engines understand the content of the linked page.
So, are you ready to give your website a boost up to the roof of the SERPs? If you are sick and tired of having high rankings but a low CTR, then consider investing in a project to secure more sitelinks from Google. your primary focus should be on getting visitors to click through to your website with catchy and informative sitelinks.
While “about us” and “contact us” are good sitelinks, if you can focus on a high-quality call to action like “free quotes”, your CTR will skyrocket and should translate directly to an increase in your business profits.
For more SEO suggestions, tips, and ramblings, please check back often and don’t be a stranger to the TradieBots blog. We are happy to share reliable, practical advice that is not spam. If you steal our suggestions and they boost your business, we are happy with that.
Also, feel free to go over to the Sydney Anchor Points website and check it out. If you have any other SEO observations from your own analysis of the website, we would love to hear them in the comments below.
